social hotspot® : Location-Based Marketing Platform

social hotspot®
  • Activate a digital marketing channel at location
  • Leverage network technology for feature-rich guest experience
  • Ongoing primary data capture
3 Components of social hotspot®
  • Comprehensive platform and features for marketing campaigns
  • Technology and softwares bundle
  • Relevant location marketing metrics
3 Value Drivers of social hotspot®
  • Feed your sales funnel and collect, analyze and compare thousands of guest profiles, behavior and preferences
  • Cost effective way to expand your brand reach across your venue portfolio
  • Influence customer behavior and monetize the digital channel
Smartphones
Social Hot Spot
Social Hot Spot
Social Hot Spot
  • Branded splash-page
  • One-click login
  • Social media and SMS login
  • International set-up & language
  • Dynamic WiFi messaging
  • Micro surveys
  • Redirect landing page
  • Content filter & capacity limits
  • Secure WiFi & usage set up
  • Unlimited & time limited WiFi
  • Multiple SSID networks
  • Managed hotspot
  • Network monitoring
  • Customer profile data
  • Usage behavior data
  • Analytics report & dashboard
  • Location analytics & heat mapping
  • API link & data automation
  • Built-in beacon technology
Features

Learn about your customers to serve them better

Capture behavior and habits to get insights on your customers with social hotspot®.
social hotspot® aims to bring primary venue information to your business whilst leveraging your location foot-fall and traffic patterns.

Plug & Play

It’s that easy! We will take care of connecting you to social hotspot® so you won’t have to buy, load, configure, and maintain any software at all!

Marketing campaign management

Timing

Deliver and raise awareness toward products / services when the user is at your venue

Behavior

Present content dynamically based on whether this is a first time or repeat visitor, whether it is a resident or tourist etc.

Location

Adapt content based on the user real-world location and deliver different content in line with physical store presentation

Sequence

Make use of different guest experience features like pop-up, video pop-up, dynamic pop-up, slide show pop-up which change and are aligned with specific key events

The Commercial Rationale for using social hotspot®

Acquire

  • Lower customer profile acquisition costs
  • Identify and collect ongoing user profiles

Engage

  • Provide value with the right message to the right audience at the right location at the right time

Retain

  • Communicate and deliver personalized message on the back of what you know about the visitor behaviour

Activate

  • Identify trends and changes to visitor rates
  • Pinpoint and target lapsed / infrequent visitors

Analyze

  • Segment audience and optimize future engagement
  • Combine guest profile data with behavior information