The different marketing features will ensure high client adoption without extra promotional effort.
The service helps drive customer awareness and trigger interest on the back special promotions, general business communications and other marketing pop-ups. And as the guest no longer stays anonymous, the user profile information points will enable you to create a rich database for re-targeting purposes. In fact, this ongoing and real-time usage information means that bars, cafes and restaurants learn from the data to further refine their offering. For example, regular visitors will be rewarded for their loyalty with a special promotion offer like a free main course.
A prominent F&B group recently activated social hotspot® at several different venues. Each venue has its own brand identity, location and concept proposition. The service adoption has been excellent. Looking at the first 3-month period after adoption, each venue recorded double digit % growth in terms of daily platform users, login requests and overall venue visitors. These results are attractive for today’s marketers as they can be sure that the location-marketing channel will have significant reach and impact. Not least is the measurement of campaigns and dynamic content posted of relevance in light of using each client touch point. In turn, higher adoption brings more behavior and guest profile insights helping the customer towards a data driven organization.
Retail and shopping malls derive similar benefits from social hotspot® as other industry sectors. The use of wireless networks is oftentimes triggered by the desire to collect actionable data. Senior management and store operators wish to use data for optimizing store layout (on the back of foot traffic and heat maps) as well as optimize product revenue mix by promoting and enticing visitors to stay longer and spend more money on a big variety of products. Social Connect Solutions allows retail and shopping malls to use the digital channel for marketing promotions and at the same time collect, view and analyze usage data.
The many login guest features allow the business to differentiate themselves. It will help drive customer awareness and trigger interest on the back special promotions, general business communications and other marketing pop-ups. And as the guest no longer stays anonymous when using the service, the different customer profile information points will enable you to create a rich database for re-targeting purposes.
Boutique hotels and hotels in general are not only a brand but first and foremost an experience. Today, guests by default will demand free WiFi as an amenity. Social Connect Solutions helps this sector with innovative products and features to generate a return on investment whilst differentiating and positively adding to the guest experience.
Boutique hotels and hotels have long recognized the value of a differentiated guest experience. Social Connect Solutions helps this customer group to use innovative services for creating a even closer bond with their guests, gather new insights and use location marketing as a powerful revenue generating tool.
Hospital or medical centre visitors usually have time on their hands. The spare time they have gives them an opportunity to go online and stay connected. It’s also one of your means to positively contribute to their visit experience. The “one-click” open WiFi login process is simple and ensures that this service is widely used. It also provides you all the necessary information to profile your visitors and tailor-fit your communication for them!
Patients and visitors can look up appointment information and check-in, they can also be directed to maps of the premises so that they can move around to the next area for a consultation, therapy or treatment. Hospitals, doctors, dentists and other specialists and healthcare providers can also engage directly and ask for feedback, to improve the service.
Social Connect Solutions helps schools, colleges and universities provide smart wireless networks to their students. The academic institution will gain a better understanding about network usage and demographics (e.g. who is using it, how often, which age group and how they move around the premises). The cloud-managed wireless network will benefit students, staff, personnel, and visitors in providing useful information, news and guidance. For example, during open days the new insights gathered can be used to more effectively engage with visitors (think cross-channel outreach) ensuring your institution makes a lasting impression.
There is little doubt about the rise of online banking and the gradual reduction of bank branches. Despite these trends, financial institutions recognize the value of in-person meetings and use those remaining branches to differentiate their business and build their brand. WiFi plays an important part for a needed technology infrastructure – both to support administrative processes and client facing interactions.
WiFi is essential for conferences, small and large scale events. It plays a key role in delivering connectivity and multimedia services for exhibitors, delegates, supporters, speakers, the media and performers alike.
Attendees want to instantly check speaker or performance slots, view floor plans and program guides, pre-order merchandise and organize their schedule when visiting exhibition stands. Social hotspot® links event management companies to their visitors with access to a vast resource of information in real-time, at the time they need it.